Everyone has a story to tell and we tell it well. Our knowledge of and relationships with journalists allow us to present a compelling case to the public through the media and manage undesirable attention. From press conferences and feature stories to editorial board meetings, op-eds and media training, we design and implement media strategies and campaigns that enable our clients to tell their story well, no matter what it is.
In the world of the 24-hour news cycle, media relations take on new level of importance. Our knowledge of and relationships with journalists allows us to help clients put forth a strong message, regardless of the issue. And media relations no longer means just television and print reporters – it’s bloggers, editorial boards, columnists and news directors. We develop a media strategy that complements the other components of the campaign, and ensure that the plan is carried out successfully. Utilizing op-eds, press releases, press conferences, media training, editorial board meetings, social media, and good old-fashioned working the phones, we leverage the media to get a message heard and influence the opinions of the public and decision-makers.
We turn awareness into action. The expression "strength in numbers" is more than that to Capital Results. It is a philosophy applied to create momentum for change. Sometimes, one thoughtful letter from one key constituency is the better way to make the difference. Knowing when to use what strategy is the art of public affairs and the science of grassroots campaigns. We invest the time to study issues, identify supporters and opponents, and know more about the issues we work than anybody else. Coalitions and grassroots advocacy can be instrumental tools in passing or defeating legislation, developing credibility for an issue campaign or bringing together various organizations for a common goal. But building advocacy groups is only the first step; we turn coalitions into active forces that move decision-makers. This expertise is what differentiates our firm’s work from others.
Get in the conversation. There’s certainly a lot of buzz around social media these days. And in the world of public affairs, that sword cuts both ways. Capital Results’ social media services include designing and distributing e-mail newsletters and action alerts as well as managing clients’ distribution lists. Facebook, Twitter and Google Buzz have proven to be more than a passing fad and we advise and assist our clients in building communities, passively or interactively, within these and other diverse social networking and blogging sites.
Create a lasting first impression. We help our clients create a new website, renovate an existing website or add features that will brand the organization and support their strategic objectives. Capital Results also provides ongoing maintenance services to keep clients’ sites up to date and running properly. In addition, we manage clients’ website hosting, webmail and domain name registrations.
Without the right presentation, content can be lost. Working with our copy-writers and strategists, our in-house graphic designer can help our client’s message ‘pop’ from the page. Communicating with the public requires a knack for cutting through the clutter and using eye-catching ads and collateral materials. Our design work includes everything from billboards and online ads to annual reports and technical documents. Creativity and style are evident without compromising content and effectiveness.
Sometimes “quality” can mean more than “quantity.” When clients need a close, personal contact that has the ear of a key decision maker, we can help find that valuable person. We use our network to identify influential individuals that can help our clients deliver their message directly to decision makers. From donors and confidants to uncles and next-door neighbors, we help find the most effective messengers to deliver their talking points to whoever they need to reach.
Advertising can play an important role in getting a message out and shaping public opinion. It can also serve as an effective call to action on issues of public importance. We don’t use advertising to sell products; we use it to sell ideas, promote a cause or win support. Facebook advertising, online banners, newspaper ads, bill inserts, television and radio ads, sponsored events – we’ve done it all. Developing ad concepts, writing scripts or copy, selecting talent, overseeing production and editing and placing the ads are all part of what we do for clients that need to be in front of audiences in a way that only advertising can accomplish.
When the client is ready to hit the panic button, our team is the calming presence that stays results-focused and goes to work. Our team has helped companies deal with crises from the aftermath of natural disasters to senior management resignations amid controversy. In each case, we outline clear objectives – both in the short-term and the long-term – and then utilize the resources available to implement a strategy. Whether it calls for media relations, paid advertising, strengthening key relationships, establishing better internal communications processes or all of the above, we assist companies and individuals get past the crisis and back on track.
Your reputation can give you a leg up or put you at a disadvantage with your competitors before you even start to compete. In some cases, a bad reputation can even keep you from being invited to compete. Capital Results takes a long-term approach to reputation management. We won’t sacrifice an organization’s reputation for a quick win. But when things go south, Capital Results helps clients rebuild public trust, mend broken business relationships and establish – or reestablish – the company’s good standing among stakeholders. Whether it’s rooted in systemic problem or it’s simply an issue of miscommunications or poor public relations, we can help make an organization’s reputation something of which they can be proud.
Everyone has a story to tell and we tell it well. Our knowledge of and relationships with journalists allow us to present a compelling case to the public through the media and manage undesirable attention. From press conferences and feature stories to editorial board meetings, op-eds and media training, we design and implement media strategies and campaigns that enable our clients to tell their story well, no matter what it is. But building advocacy groups is only the first step; we turn coalitions into active forces that move decision-makers. This expertise is what differentiates our firm’s work from others.
There’s no substitute for doing a little research and analysis before you start down a path. Evaluating options, identifying potential foes and allies, running a cost-benefit analysis or conducting a public opinion survey could save companies millions of dollars in the long-run and determine whether a plan is even winnable. Our team assesses the social and political environment for prospective projects, and the likelihood for success. We work with opinion researchers that specialize in policy issues and understand how wording can affect survey outcomes so that we’re sure to get an accurate result. This information helps clients make sound decisions and allocate resources in the most effective and efficient way possible.
Perception is our reality. In assisting clients as they recover from a crisis, managing their reputation, or promoting them as good corporate citizens, we create opportunities to craft public perception in a way that supports their goals and values. We draw on internal and external strategic communications, relationships with community leaders and organizations, and community outreach to deliver thoughtful and comprehensive public relations programs that will cause even the harshest critics to reconsider. Our resources include a team of creative graphic designers and media production specialists that enable us to utilize any and all means necessary to convey a message and shape public perception and opinion.