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best seo company delhi

best seo company delhi

We Grow your online Business goals with best SEO Services Company in Delhi, India. Iweb Fixes Media Works is one of the leading Search Engine
Optimization Company offering online ads Services in India.
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content marketing is the backbone of seo

content marketing is the backbone of seo

Search engine optimization is often times referred to as one thing only. As if it were a magical collection of code and links and that’s it. While this is somewhat true, it’s not the whole picture. There’s a bigger picture to consider here, and one that reflects the true nature of the terms. If you want to look into getting more traction in this work, you’ll need to look at it with a whole new set of eyes. The world of seo requires you to pursue a great deal of opportunity straight way, or else it will all collapse. The following tips for creating one of the elements is not the “end all be all” solution. Instead, it’s something that requires you to look into the heart of optimization and the backbone of what makes it work on your page and offsite as well, and it’s all about the way you combine elements.

It Starts With Writing

content writingThe first thing that you need to work on is writing. You absolutely need to work on this in a big way. You can either do it yourself or you can hire an expert, but the content that you create with words matters more than most other elements today. The reason this works is because it allows search engines to see that you’re putting up valuable resources for the end user. You’ll have to remember that search engines are not trying to deliver websites with just links, they are trying to deliver information to those that are seeking it. If someone is looking for something in particular, you want to meet them at that juncture. Without doing that, you’ll run into a variety of issues that are not going to help you gain market share, no matter how hard you try.

You may also like : Content Management Rules To Follow When Focusing on SEO

Images Help Too

ImagesContent is not isolated to just one thing. Writing works, but you’re going to have to match up writing with images. Too often, people assume that the key to getting seo to work for them is the sheer amount of text that they can put on pages. That is not accurate at all. You will need to add images and other elements to your pages if you want them to shine. The more you combine here, the bigger your site will get in terms of traffic. Images not only help you get a good score in the literal sense, but you’ll find that it can help you with the backend. Images have a powerful reach when it comes to optimization, one that many overlook. This doesn’t mean that you need to set up a lot of gallery pages, but rather set up images that you can showcase alongside your writing.

Video When Needed

Another thing to help you create content marketing it to look at the power of video. Video marketing can help with several branches of seo and it’s not isolated at all. The key is to make sure that you’re not overloading your pages with this. It’s easy to have too many videos on one page and have the loading times start to fall short of expectation. If your site gets too hard to load, you’ll end up losing out big time. Don’t allow yourself to lose market share because of loading times.


You may also like : Elements of SEO and Video Marketing

It just won’t be a good thing at all. Make sure that you keep in mind that video is making a huge impact on the web today and it’s something that is not going to go away anytime soon. The more you focus on the bigger picture here, the higher the likelihood that you’ll gain notoriety for your pages.

SEO is a matter of several elements working together for the common good. That’s why optimization requires content, and that means a lot of different elements as well.

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latest seo strategy to rank on the first page of serp – 2017

latest seo strategy to rank on the first page of serp – 2017

SEO Strategy for 2017

Today I’ll talk about the following approach in this post:

  1. Increase user engagement to improve SERP rankings
  2. Focus on YouTube Optimization
  3. Website loading time/Speed
  4. Focus on most search keywords
  5. Create high quality Backlinks
  6. Implementation of SEO Strategy
  7. Technical optimization
  8. Local Listings and Local Optimization
  9. Guest posting with high authority blogs
  10. Social Media Optimization
  11. ASO – App Store Optimization
  12. Content Marketing
  13. Perfect Mobile Experience
  14. Focus on Branding

Increase User Engagement To Improve SERP Rankings –

SERP (Search engine result page) ranking is the one of the main factors in SEO. To improve your website ranking, user engagement is most critical factor, it’s very simple… engagement is the ability to hold the user’s attention on your websites or webpages. In other words, we can say, user engagement is a measured amount of the time spent on a landing page of your website.

User EngagementIf user enters any search query or a keyword on Google or any search engine, it shows the most relevant websites of the search query or keyword. Google officially declared that’s your webpage content is the most important in your SERP ranking. If your website content is more relevant to the search query, then your websites ranks on SERP and user click on your site and spent time on the website.

Focus on YouTube Optimization –

Nowadays, from all over the world more than 3 billion searches every month appears on YouTube, which makes it a trendy video search engine. You might not know that’s Youtube’s total searches has crossed combined searches of Yahoo and Bing.

You can push your website on first page of SERP, by the help of YouTube optimization. YouTube’s optimization process is not very tough and you can get more traffic from In YouTube optimization mainly focuses on the video title, description and your topic. One of the most important factors for video optimization is the video length, longer the video easy to optimize which can give you better reach or ranking.

There are many other elements for YouTube optimization, we will discuss in brief on our next blog…

Create High Quality Backlinks –

Quality BacklinksBacklink creation or link building is one of the traditional SEO methods. In today’s scenario, many new techniques are used in search engine optimization, but backlinks still is most effective elements for your rankings. You can focus on high PA (Page Authority) DA (Domain Authority) websites to build you backlinks.

You can search high authority submission sites and push your content on those authority sites and get quality backlinks.

Website load time –

Website load time or website speed is also a critical ranking factor. The most popular search engine, Google announced that your website ranking also depends on your site speed.

In 2010, Google launched the “Page Speed tool” to improve your site performance. With the help of this online tool you can improve your website speed. In Google’s Page Speed tool, you can easily optimize longer images, java scripts, CSS etc.

Technical Optimization –

technical optimizationKeeping SEO and Content marketing aside, it’s absolutely necessary to have a technically strong website. According to most popular search engine Google, if your website’s performance is technically better then you can easily get placed on SERP top pages.

Here we are sharing some basic technical factors, like you can switch your website from http to https, set responsive version, robots, txt file, site maps, heading (H1, H2 H3), handled all 404 errors, set canonical url’s and many more. This way you can also boost your UX (User Experience).

Focus on most search keywords and Long Tail Keywords –

When user enter a search query on search engine, if your target keyword match with search query then search engine show your website on SERP. In very simple words keyword is kind of search term.

When you select your target keywords, focus on most searched keywords and also target long tail keywords which have more searches and low competition. For finding keyword search volume you can use many tools. Google Keyword planner is one of the mostly used tools for finding keyword monthly search volume. It’s free to use and use can set your target location, negative keyword and also get suggested keywords related to your search term.

Local Listings and Local Search Engine Optimization –

If your business is based on local services or you want to promote your services/business on particular location, you can focus on local SEO techniques. World’s largest search engine Google also launched local business listing platform “Google My Business”. Here you can list your business and it’s free to use business listing service from Google. In Google Business you can manage your business listing, update your data according to your business, you can mention your opening hours, location, images, payment options and many more.

Apart from this you can list your business on online local listing websites like yellow pages, etc. By the help of local listing you can increase website traffic as well as SERP ranking.

Guest posting with high authority blogs –

Guest posting is one of the traditional SEO methods, but you can use this with improvisation. Firstly, search your niche related high authority blogs, which provides guest posting.

In guest posting, one thing is most important that is content, after searching related blogs, you can push informative content or share some tips which should be related to the blog topic. The main purpose of guest posting is create content based high quality inbound link. Because mostly guest posting bloggers first submit the content for review and after checking your content is allowed on the guest blog.

 Social Media Optimization –

 Social Media OptimizationOther than SEO, Social Media Optimization is most effective approach. Nowadays Social networking sites are very trending and most popular platform for promoting your services. Here you can gain user’s attentions and drive traffic on your website.

By the help of social signals you can grow your website’s ranking and traffic. Facebook, Twitter, Google+, LinkedIn and many other popular social networking platforms are best for promoting your business or services. Excluding free social media, some social networking sites like Facebook, twitter, are also provided paid promotion. If you want results in less time and reach many users, so you can choose paid methods.

Implementation of SEO Strategy –

You certainly want to get your site on top of the SERP???

SEO strategy is the key point of your websites ranking. Today, search engines algorithm rollout very frequently, it’s necessary to check search engines updates and change your SEO strategy, according to algorithms, otherwise your website get penalized.

When you start website’s search engine optimization process, first you create a perfect or target oriented SEO strategy. Start with meta tags optimization, html optimization, multimedia optimization, check code to content ratio, check inbound and outbound links, web pages interlinking, site bounce rate, call to action, check copy content and make sure your website content is high quality, Remove keyword stuffing and focus on keyword density.

These all basic technical factors of your site ranking, including these factors, you also focus on high quality backlinks, check website index and crawling status by google webmaster. In Google webmaster you can check indexing, crawling, 404 page not found error related issues and you can fix all issues. In Webmaster you can check robots.txt and sitemap status as well.

After that you create google analytics setup and track your website traffic, real time user status, site bounce rate, exit rate, landing pages and etc. Google analytics also fetch organic search keywords, organic traffic, social signals and paid traffic.

ASO – App Store Optimization  –

App Store Optimization After a responsive website, you also need a mobile application. Today, approx 2 million mobile apps in the popular apps store, you also need an app store optimization for your mobile application. ASO, is an optimization process of insuring your mobile app reached app store ranking criteria and placed in the top of app store search results page.

To increase your app visibility and downloads you need a strong app marketing strategy. We will share app store optimization whole process in our next blog or if you want to know more about ASO, you can leave a comment in the comment box.

Content Marketing  –

After Google’s panda update, Content plays a key role for search engine optimization. Google launched his first content based update in February 2011 and was called Panda update.

Google Panda mainly targets low quality content websites and copy content websites. Now if you want to rank on SERP, you have to use high quality content and detailed content on your WebPages. If you can use lengthy content on your webpage, this is a plus point for ranking.

Other than website content, content based high quality backlink also boost your rankings.

Check Mobile friendly website 

With the stunning growth of smart phone, tablets and smart phones usage via apps, social media, games, sites and many more. Now essentially that your website or business service is mobile friendly, you can easily get your website ranked on mobile SERP .

Mobile searches are also most effective part of your websites ranking and traffic. Now you can easily create your responsive website with the help of AMP. Google AMP boosts your website speed and it’s a best option for mobile optimization.

If you want to test your website is responsive or not responsive so you can you can use Google’s ThinkWithGoogle tool. Its best tool for testing your responsive website, its free to use and you can rectify your website issues, also get a free report.


Today, branding is the most important factor for your SERP ranking. If the user knows your business or services by your brand name so you can get more organic traffic with your brand name. The main thing is that, your competition is zero because when user enter your brand in google’s search box, because of low or no competition only your website and links are displayed on SERP.

According to google guidelines they also want webmasters to create and promote their brand links and the ranking for exact match keywords will only depend on the onsite parameters and  content, which google identifies best suited for the website. Concluding the statement “ Ranking today is a blend of brand link popularity and rich content with exact match keywords”


In this image you can check the percentage of targeting keywords or pages linking structure.

For example, you start link building process for a website; first you decide the percentage of brand and exact match keywords. In above image you can easily identify the percentage cretiria for link building process. Here 70% is brand keyword, 20% is naked url ( , 5% is miscellaneous, 4% is topic related keyword or partial match text and 1% is exact match text

Conclusion –

Search Engine optimization is an ever growing technology area. If we talk about  the past few years we have seen Google specially focus on website speed, rich content, authority backlinks and mobile friendly responsive website.

Other factors are also absolutely important for SERP ranking, but if you optimize these factor related website elements, then you will boost your SERP ranking surely.

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latest seo updates 2017 – top news about latest seo strategies & techniques

latest seo updates 2017 – top news about latest seo strategies & techniques

Get all the latest SEO updates and NEWS for 2017. We are here providing you latest SEO strategies and techniques required for 2017.

2016 had proved to be full of roller coaster rides for internet marketing agencies. With the culmination of 2016, latest SEO strategies in 2017 have started appearing in the SEO industry. Techmagnate, as a responsible SEO agency, is hereby compiling all major SEO updates, NEWS, strategies and techniques from 2017.

SEO Update #1 Check How Much Crowded is Any Store in Real Time with Google’s New “Crowd Control” Feature

Stay Updated Before You Go New Add-on Feature on Google Maps

Google has introduced a new additional feature as “Crowd Control” on Google Maps, which enables to have a real-time look at the locations you are planning to visit. So, you will be able to decide where and when to go accordingly.

This facility is applicable at your local restaurants, grocery store, pharmacy shop, supermarket, coffee shop, automobile servicing centre, and many others places.

SEO Update #2 Google Unveils “Visual Sitelinks”- Images in Sitelink Extensions for Mobile Search Ads

Google has Unvieled “Visual Sitelinks”- Images in Sitelink Extensions for Mobile Search Ads

After experimenting with image extensions in Adwords for a long time, Google has introduced this new feature in sitelink extensions, which is named as ‘Visual Sitelink’. In Google Ads sitelink extensions, now images will also appear along with the text. This feature will be spotted on mobile phones only in a swipeable carousel manner.

SEO Update #3 Google and Bing Sitemap File Size Limit Increased from 10 MB to 50 MB

Google & Bing Sitemap File Size Limit Increased from 10 Mb to 50 Mb

Earlier the limit of sitemap file size was restricted to 10 MB only. But, Google and Bing have comprehended the difficulty of the websites with long URLs, so, they have increased the file size limit of sitemaps files by 400%.

Both the search engines have taken efforts to increase the file size limit of Sitemaps files, so that, one can upload the uncompressed version of Sitemaps up to 50 MB.

SEO Update #4 Microsoft is all Set to Introduce Bing Ads Bot for Better Campaign Management

Want to Hire Virtual Account Manager for Bing Ads for FREE

Bing has come up with a new idea of giving every Bing Ads advertiser access to a virtual account manager. With the help of Microsoft, they are building a bot that will help the advertisers to manage their ad campaigns more effectively. This will assist the marketers in designing better ads.

SEO Update #5 Now Assign Audience Lists at Campaign Level in Google AdWords with “Audience Targeting”

add your desired audience in Google AdWords campaign ads at campaign level

A new strategical update in 2017 under Google AdWords, that is enabling advertisers to assign audience lists of his own choice at the very campaign level, instead of ad groups. Advertisers can now select desired audiences for different ads at Google AdWords. So, you can now do bid adjustments in bulk.

Read also Instagram vs Facebook vs Twitter vs Snapchat: Which is Better for Business Marketing

SEO Update #6 Understanding Consumers’ Local Search Behavior

We have learnt that consumers prefer to do local searches to get the exact data before visiting the store. For this reason Google has introduced the new feature of ‘Crowd Control’. But it has been noticed that advertisers are struggling to design local ads because they are failing to map the local search behavior. So, in 2017 advertisers should not struggle in the same way as they used to do in previous years. First they should understand the consumers’ behavior and psychology in Local Searches and then create the appropriate form of local ads.

SEO Update #7 How Content Marketing will Affect e-Commerce Industry in 2017

e-Commerce industry is flourishing and so the trend of online shopping. The competition to grab the attention of the customers is also heating up. So, to attract your prospects at different stages of their buying cycles, content can be the main tool. Latest SEO updates indicates that you need to create more and more content and market it properly through different channels.  But this should be done with a clear and well-defined strategy for content marketing.

SEO Update #8 How to do Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) indicates the process when visitors on your website are directed towards a particular task that you want them to do. After directing the visitor to the particular task, it should meet the eye as far as this process is concerned. Then only it will be considered as a complete process of CRO. But, SEO trends signifies that first you need to be aware how CRO works. Then only, with the help of CRO can increase your revenue and your professional goals.

To Improve Your Conversion Rate CONTACT US NOW!

SEO Update #9 8 Crucial SEO Ranking Factors of 2017

The good news is that finally, we are clear with the concept of content. Now we can understand what “great, rich content” should be like. It is necessary to be aware of the fact what should be included and what to be excluded to create a quality content. This is because nothing can have as strong impact as of the rich content.

SEO Update #10 12 Point Local SEO Checklist for 2017 and Beyond

Local SEO has grown exponentially in relevance and importance and a sharp increase is further expected in 2017. It has never been as important as it is in the current times. Experts have revealed that there are two big reasons for this. One is that more and more local searches are being conducted on mobile devices, so, location is a big factor. The second is that Google itself has been giving a lot of importance to organic local results even for desktop searches.

SEO Update #11 9 Important SEO Ranking Factors for 2017

Finally, those 9 useful SEO ranking factors of 2017 have been revealed. SEO professionals will not have to be puzzled in search of that valuable SEO ranking factors anymore.

Earlier they were always concerned about the SEO ranking factors, as they keep on changing with the periodic algorithm updates rolled out by the search engines. To refine the search results, it is necessary for Google to come up with changes in algorithms.

But, now they do not have to confused with their SEO strategies and techniques. Whatever search engine algorithm updates will appear in 2017, these SEO ranking factors will act as the base of the SEO pillars.

SEO Update #12 Create Quality Backlinks in 2017 with “Reverse Image Promotion”

Reverse Image Promotion is one of the latest SEO updates in 2017. It has been revealed that using graphics just for ornamental purposes, won’t benefit the site much. However, if we utilize graphics in an interactive and interesting manner, it may be a useful element that people will willing share.

Reverse image search will also help us know who is using our images and graphics without permission. In this way, it will not only give you your due credits but will also provide you a bonus backlink.

SEO Update #13 Find the Hidden Treasure of Internet Marketing in 2017 from these Famous Blog Posts

Some of the essential factors of internet marketing that were buried under the soil of ignorance of the SEO professional are now exposed in 2017. What matters is focusing clients and customers demands; everything else is just details.

Every sphere of digital marketing is important that needs special attention and requires specialized treatment for each one of them.

SEO Update #14 Mobile SEO: 5 Best Practices to Follow for 2017

Digital Marketers need to ensure their mobile sites are fully optimized for the users’ experience. To solve these complexities related to mobile SEO, some latest SEO updates 2017 have come into place. Internet Marketers used to struggle a lot to reach that the limit where the website will be fully mobile-friendly. But, the secret route has recently been revealed to develop the best mobile website.

SEO Update #15 10 Best SEO Plugins for WordPress ECommerce Websites in 2017

WordPress has been around over a decade as per its official website history, and ever since its inception, the platform has dedicated itself to helping individuals (and today in 2017, businesses) get the word out and build a space of their own on the World Wide Web.

Introduction of these 10 SEO Plugins for WP ECommerce Sites will definitely be counted as one of the greatest SEO updates in 2017.

Do You Want Custom eCommerce Web Design Service? CONTACT US NOW!

SEO Update #16 Top SEO Tips for eCommerce Success in 2017

It seems no question will remain unanswered in 2017. When people at Internet Retail Expo, come up with the question of how to do SEO for eCommerce sites, it was decently answered by an expert. It won’t be a question of the people at Internet Retail Expo. Many have similar doubts in their mind. So, to clear all kinds of confusions, some permanent solutions have come into light.

SEO Update #17 SEO is Changing Fast, Let’s Know How

While researching latest SEO strategies and techniques that are influencing the search engine rankings of websites in the current scenario, it has been noticed that SEO is changing fast. It has almost revolutionized the entire phenomenon. Content and user experience has been considered as the top most ranking trends. All prominent bloggers and agencies have also agreed to this fact. It indicates that the future of SEO is going to be different from what it’s today.

Google has also given an indication as they are doing some water testing at present and some big changes are just around the corner.

SEO Update #18 10 Most Recommended SEO Tools

Google is updating its algorithm way too frequently, so, it is a hard nut to crack for any website to be well optimized for all these new changes. Hence, it is getting evident that we need to pull up our socks and bring some latest SEO updates in 2017. So, it is vital to get hold of the right SEO tools, in order to perform advanced SEO analysis for higher ranking and better visibility in Google. This has dug out the top 10 SEO tools that will be inevitable for search engine optimization in 2017.

SEO Update #19 7 Latest SEO Trends and Tricks for a Better SEO Planning

Just like the SEO tools, some SEO tricks are also essential for planning a better campaign. People struggle with their SEO plans, as all of them target to make their business stand out online.

This has led to the generation of 7 latest SEO trends which is not only true for 2017 but also beyond that. To improve a site’s SEO, some tips and tricks need to be implemented so that one can keep a pace with the new and latest trends in SEO.

Now, that we have noted these 16 latest SEO NEWS and updates with important strategies and techniques for 2017, it is clear that this year is not going to disappoint us. This is surely going to be a year full of SEO updates and this will definitely bring new dimensions in creating better SEO strategies.

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5 must-dos for SEO beginners

5 must-dos for SEO beginners

If you're new to SEO, or if it isn't your primary focus, you might be neglecting tactics that will really move the needle. Contributor Jordan Kasteler outlines 5 things you should be doing and shares tools to help you accomplish these tasks. You might disagree, but I see Search Engine Optimization as both an art and a science. You need to be creative in your approaches to please search engines and outsmart competitors while also applying solid research and analytics-based strategies.

To do this, you need to employ a variety of techniques and tools. Unfortunately, however, most people tend to stick to what they know. That can be dangerous in the rapidly evolving SEO space, as the search engines continually adjust what they’re looking for and how they display results.

Following are some of the significant — but sometimes forgotten — levers you can pull to enhance your SEO efficiency.

Keyword grouping

Keyword grouping refers to the organization of keywords into clusters for a variety of purposes — to inform your site’s information architecture, to optimize landing pages, to identify potential areas of content development opportunity and more. But organizing your search keywords into the most valuable groups can be a difficult task, even for a seasoned guru. While different SEOs and tools take a variety of approaches, I find it best to unite keywords into clusters based upon whether queries using them results in similar URLs appearing in the top 10 results in Google.

If you have many landing pages to work with, it can be a weighty task to make reports, optimize and manage your SEO projects. As the keyword landscape is always changing, you need a tool and a solid strategy to cope with the challenges.

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Like bread and butter, SEO (search engine optimization) and social media marketing can work individually and also together. Any business or information website and social media promotions should join hands with content that are filled with a keyword. If they are helpful in attracting search engines, then it will surely help search rankings and could increase the clicks.An expert in SEO service in any good SEO service company can make the required combination well to make your site, more noticeable to your clients.

Why is SEO important for marketing services?

SEO is not just a methodology that helps in ranking in Google. It is the complex and multi-verse approach to a website optimization which guarantees to attract potential clients and customers to come to your website, so they can have a good and excellent experience in find information or links there look for. Clients or customers from traditional search have some high-value conversion through any channel or medium in digital marketing. So there is a possibility to mix, good social media campaigns and powerful SEO service, one can gain good leverage and fine competitive advantage over another site.

How can social media help develop business?

For the past several years, tech experts in SEO service thought that seo search and social media were different mediums. But specialist who have been in the social media and brand marketing found that they are two parts of a same ice cream. From a brand point of view, one move towards customers with advertisement (paid). With large experience, clients from paid advertisement campaign are more durable. But when we start to mix the paid and organic that is social media campaign, a joined collective venture, the results are highly positive.

In the context of social media marketing, a social media is a chief methodology for promoting any content or service or business. With good co-ordinated social campaigns and combining them to the site, with optimized search, any seo service can zoom anything from zero visibility to a powerful position in a short duration. There are many companies that can offer Seo Services in Chennai, Bangalore, Pune and Hyderabad.

What are the best options for including SEO service into social media efforts and campaign?

First and foremost,one should a good quality content with well developed.When it comes to metadata, one has to approach it in a careful manner, as they can influence the content that are shared in social media like usage of images, tag, authorship metadata. Finally, one has to analysis your activities and checks the performance and find if they are any areas, which need improvement or correction or coordination.

Is there any future of SEO in relation to social media campaign?

One must see SEO and social media, as medium or channels, which undergo a larger e larger authority of organic marketing. One cannot find any reason to make them separate because if there are problems in terms of finance will be higher. If there is combined development a new platform incorporating SEO service and social media can be possible.

A business competition in the internet zone needs SEO Service Company with an updated SEO Specialist or Expert SEO. So get an excellent SEO Company Chennai to grow your client’s business quickly to increase their earning.


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